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Director of National Accounts
Considered to be a leader in educating customers, the public, and the business community at large, Dan is often asked to speak at various events ...Read More , seminars, and national account facilities about the latest trends in the lighting industry. His extensive knowledge and depth of experience have enabled him to initiate and design innovative lighting solutions for his national and international clientele. He oversees all corporate accounts, taking a hands-on approach to guarantee each valued customer has a superior experience as well as a desirable outcome.
After earning a fire science degree, Dan has been married to the love of his life for more than 10 years. He became a very successful car salesman before transitioning into the lighting industry 10 years ago - Dan has been with Priority Lighting for 9 years. Being "green" at heart, he genuinely is gratified to promote products that help sustain the environment. Born and raised in Southern California, he enjoys spending time with family, philanthropy, traveling, handling the barbecue, playing hockey, being in the ocean, and dirt biking. Show Less
Chief Administrative Officer
Jermie has been with Priority Lighting since 2011. As Chief Administrative Officer, Jermie oversees that all company operations for maximum-efficiency and optimum results. Read More His background in lighting sales and national account management gives him a well-rounded overview of the business as a whole. His extensive knowledge base spans both residential and commercial lighting and he has personally been involved with or overseen 1000+ projects during the past 6 years. Jermie provides Priority Lighting with the overall direction and organization through planning, policy-making and coordinating a variety of functions such as data communication, human resources, office services, and other administrative tasks.
Jermie was born and raised in Palm Springs, California and attended San Francisco State University where he earned a BA in Psychology. He moved back to the Desert and began his career at SSC Racing as US Program Director of the grassroots karting organization called ChampCar ROTAX. In his spare time, you can catch him enjoying the outdoors with his family or cruising the streets in his 65 fastback mustang. His hobbies include, Dirt bike riding, playing ice hockey in his local adult hockey league, boating and being in fresh water, action movies, getaways with the family, amusement parks, and of course, tinkering with his ‘65 Mustang Fastback. Show Less
With a degree in Accounting, Chris handles the daily activities of the Priority Lighting accounting system. Read More He oversees accounts payable, accounts receivable, and financial reporting. Chris started as a collection specialist in early 2013, became a management accountant in late 2013, and then, in January 2015, became our accounting supervisor.
Chris was born and raised in the Coachella Valley, graduating from College of the Desert with a degree in economics and a certificate in accounting, followed by his Bachelor’s in accounting at Cal State San Bernardino. Before coming to Priority Lighting, Chris worked at a tax office for 3 seasons, followed by managing a retail store for several years. Chris spends his free time computer gaming, researching investments, camping, and dreaming of his next vehicle. Show Less
Southeast Sales Manager
Based in Charlotte, NC, Tony is the Southeast Region Sales Manager for Priority Lighting. Read More
Tony came to Priority Lighting from the construction side of the building industry, where he worked in business development and project management for one of Southern California’s premier electrical contractors. With more than 10 years in the building industry, his vast experience includes everything from large-scale civil construction projects to small TI and renovation projects. A native New Yorker, Tony now resides in Charlotte, North Carolina with his wife and their two sons. He is an avid golfer, enjoys cooking, entertaining friends and family, and will take on any DIY project. Show Less
National Sales Manager
Cassandra is a graduate of the University of Southern Mississippi, with a B.A. in Speech Communications. ...Read More She began her sales career at her family’s business, Mr.Sippi Beverages. With her knowledge of lighting with national clientele, she enjoys building a trusting, long-term relationship – this is accomplished by understanding each clients unique needs and ensuring projects are completed on time and on budget. Outside of work, she enjoys hiking and seeing live music in her hometown of Nashville. Show Less
National Accounts Manager
Based in the Palm Springs area, Allan is Priority Lighting’s National Sales Manager. Read More
Allan is originally from Santa Monica, California and was raised in Europe before returning to graduate in the U.S. Before coming onboard to Priority Lighting, he owned and managed several of his own businesses. He started custom painting cars at the age of 15 which lead him to 35 years in the auto body industry. He also was in the field of hospitality as well as many different levels of sales for the past 40 years. Allan enjoys giving back to the community, playing guitar, boating, fishing, biking, scuba diving, and traveling. Show Less
With 10 years experience in customer service and 4 years experience in the lighting industry, mainly in Ecommerce Read More , she is responsible for running our customer service department and overseeing day-to-day order functions.
In her spare time, Christina loves to read and enjoy spending time with her family and the “dog”. Show Less
Sales & Project Management
Baron is our Project Manager, a position that interfaces with all other departments to ensure that projects are handled smoothly and efficiently. Read More He works closely with our sales team to determine what our customers’ want and how best to assist them with their projects.Baron makes certain the sales team has the necessary resources at their fingertips to make decisions in the field. As Project Manager, he helps manage the projects by checking counts, spec sheets and any requirements stated on the plans to meet the lighting needs of our customers. He can cross or even value engineer these plans to save the customer money while maintaining the same level of quality they expect.
Baron has lived on both the West Coast and East Coast, spending time in Florida and Virginia before returning home to California. Baron used the G.I. Bill earned while in the Navy to put himself through college, attending College of the Desert for his AA in Economics and San Francisco State University for a BS in Business Administration – Marketing. Before joining Priority Lighting, Baron traveled to follow Marketing and Logistics opportunities. In his spare time, Baron enjoys reading, going to the gym, and heading to Nevada to enjoy Lake Tahoe and Las Vegas. Show Less
Liz is one of our awesome Project Managers! With her extensive background in customer service, sales, and management, responsibilities as a project manager ...Read More currently include working directly with the sales team and assisting them with projects by reviewing plans, checking counts and generating quotes. This position enables her to cross or value engineer plans in order to reduce the lighting cost for our customers while maintaining the level of quality expected. Although she may be new to the lighting world, she prides herself in her ability to learn quickly, work hard and make customers happy.
Liz moved to Palm Springs, CA from Iowa eight years ago with her best friend looking for a change. Coming from a small town with a population less than 2,000, she quickly learned when she arrived that the world was much larger than she ever imagined and that it was filled with endless opportunities. This only lit a fire under her to work harder, learn as much as possible and show everyone she left behind that she could make it on her own. Liz enjoys photography, hiking and spending time with her dogs in her free time. Show Less
With 6 years experience under his belt from our sales and service location in Palm Desert, CA, Ivan manages the day-to-day logistics for Priority Lighting ...Read More to ensure all product is delivered to customers in the most efficient, timely and cost-effective manner.
A native to Southern California, Ivan enjoys anything outdoors related. When not at work, Ivan can be found outdoors hiking, camping, any off-road events and enjoying time spent with friends and family. Show Less
Customer service working with various department so ensure customer has product on time and is happy with the overall service of their transaction. Read More
Lara was born and raised in California. I have always worked in a customer service role which is what I love to do. When not at work I spend my time reading, playing with my kids and continuing my education. Show Less