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Director of National Accounts
Read More Considered to be a leader in customer education and the business community at large, Dan contributes to various conferences as a speaker. His extensive knowledge and depth of experience have enabled him to initiate and design innovative lighting solutions for his national and international clientele. He oversees all corporate accounts, taking a hands-on approach to guarantee each valued customer has a superior experience as well as a desirable outcome.
After earning a fire science degree, Dan has been married to the love of his life for more than 10 years. He became a very successful car salesman before transitioning into the lighting industry 10 years ago - Dan has been with Priority Lighting for 9 years. Being "green" at heart, he genuinely is gratified to promote products that help sustain the environment. Born and raised in Southern California, he enjoys spending time with family, philanthropy, traveling, handling the barbecue, playing hockey, being in the ocean, and dirt biking. Show Less
VP of Operations
Read More Jermie has been with Priority Lighting since 2011. As VP of Operations, Jermie oversees all company operations with an eye toward maximum efficiency and optimal results. His background in lighting sales and national account management gives him a well-rounded overview of the business as a whole. His extensive knowledge base spans both residential and commercial lighting and he has personally been involved with or overseen 1000+ projects during the past 6 years. Jermie provides Priority Lighting with the overall direction and organization through planning, policy-making, and coordinating a variety of functions such as data communication, human resources, office services, and other administrative tasks.
Jermie was born and raised in Palm Springs, California and attended San Francisco State University where he earned a BA in Psychology. He moved back to the Desert and began his career at SSC Racing as US Program Director of the grassroots karting organization called ChampCar ROTAX. In his spare time, you can catch him enjoying the outdoors with his family or cruising the streets in his 65 fastback mustang. His hobbies include, dirt bike riding, playing ice hockey in his local adult hockey league, boating, being in fresh water, action movies, getaways with the family, amusement parks, and of course, tinkering with his ‘65 Mustang Fastback. Show Less
Read More With a degree in Accounting, Chris handles the daily activities of the Priority Lighting accounting system. He oversees accounts payable, accounts receivable, and financial reporting. Chris started as a collection specialist in early 2013, became a management accountant in late 2013, and then, in January 2015, became our accounting supervisor.
Chris was born and raised in the Coachella Valley, graduating from College of the Desert with a degree in economics, a certificate in accounting, followed by his Bachelor’s in accounting at Cal State San Bernardino. Before coming to Priority Lighting, Chris worked at a tax office for 3 seasons, followed by managing a retail store for several years. Chris spends his free time computer gaming, researching investments, camping, and dreaming of his next vehicle. Show Less
Southeast Sales Manager
Based in Charlotte, NC, Tony is the Southeast Region Sales Manager for Priority Lighting. Tony came to Priority Lighting from the construction side of the building industry, where he worked in business development and project management for one of Southern California’s premier electrical contractors. With more than 10 years in the building industry, his vast experience includes everything from large-scale civil construction projects to small TI and renovation projects. A native New Yorker, Tony now resides in Charlotte, North Carolina with his wife and their two sons. He is an avid golfer, enjoys cooking, entertaining friends and family, and will take on any DIY project. Show Less
National Sales Manager
Read More Cassandra is a graduate of the University of Southern Mississippi, with a B.A. in Speech Communications. She began her sales career at her family’s business, Mr.Sippi Beverages. With her knowledge of lighting with national clientele, she enjoys building a trusting, long-term relationship. This is accomplished by understanding each client's unique needs and ensuring projects are completed on time and on budget. Outside of work, she enjoys hiking and seeing live music in her hometown of Nashville. Show Less
National Accounts Manager
Based in the Palm Springs area, Allan is Priority Lighting’s National Sales Manager. Allan is originally from Santa Monica, California and was raised in Europe before returning to graduate in the U.S. Before coming on board to Priority Lighting, he owned and managed several of his own businesses. He started custom painting cars at the age of 15 which lead him to 35 years in the auto body industry. He also was in the field of hospitality as well as many different levels of sales for the past 40 years. Allan enjoys giving back to the community, playing guitar, boating, fishing, biking, scuba diving, and traveling. Show Less
National Account Sales Assistant
Read More Cristina has 10 years experience in customer service and 4 years experience in the lighting industry, with a concentration in Ecommerce. She is responsible for running our customer service department and overseeing day-to-day order functions.
In her spare time, Christina loves to read and enjoy spending time with her family and the “dog”. Show Less
Read More Baron is one of our Estimators, a position that interfaces with the sales team and the Project Managers to ensure that projects are quoted correctly and efficiently. He works closely with our sales team to determine what our customers want and how best to assist them with their projects. Baron makes certain the sales team has the necessary resources at their fingertips to make decisions in the field. As Estimator, he quotes the projects by checking counts, spec sheets, and any requirements stated on the plans in order to meet the lighting needs of our customers. He can cross or even value engineer these plans to save the customer money while maintaining the same level of quality they expect.
Baron has lived on both the West Coast and East Coast, spending time in Florida and Virginia before returning home to California. Baron used the G.I. Bill earned while in the Navy to put himself through college, attending College of the Desert for his AA in Economics and San Francisco State University for a BS in Business Administration – Marketing. Before joining Priority Lighting, Baron traveled to pursue marketing and logistics opportunities. In his spare time, Baron enjoys reading, going to the gym, and heading to Nevada to enjoy Lake Tahoe and Las Vegas. Show Less
Read More Liz is one of our awesome Estimators! With her extensive background in customer service, sales, and management, responsibilities as an estimator, her current job includes working directly with the sales team and assisting them with projects by reviewing plans, checking counts, and generating quotes. This position enables her to cross or value engineer plans in order to reduce the lighting cost for our customers while maintaining the level of quality expected. Although she may be new to the lighting world, she prides herself in her ability to learn quickly, work hard, and make customers happy.
Liz moved to Palm Springs, CA from Iowa eight years ago with her best friend looking for a change. Coming from a small town with a population less than 2,000, she quickly learned when she arrived that the world was much larger than she ever imagined and that it was filled with endless opportunities. This only lit a fire under her to work harder, learn as much as possible, and show everyone she left behind that she could make it on her own. Liz enjoys photography, hiking, and spending time with her dogs in her free time. Show Less
Laura provides outstanding client service, while managing internal stakeholders to ensure that clients receive their deliverables on time and with a smile. Lara was born and raised in California. She has always worked in a customer service, a role which is what she loves to do. When not at work, she spends time reading, playing with my kids, and continuing my education. Show Less
Shipping & Receiving
Read More Phillip Davila was born and raised in California and has worked in Shipping for 10+ years. He has provided logistics for companies ranging from the medical field to tribal casinos, dealing directly with the gaming commission and regulatory departments. Phillip will be handling the day to day logistics for Priority Lighting to ensure product is delivered to customers in the most efficient, timely, and cost-effective manner.Outside of work he enjoys hiking, going to the gym, and competitive online gaming. Show Less
Read More Company Info: Born in Louisville, but has lived in the Coachella Valley most of her life. Jacqueline comes to Priority Lighting from an advertising background, having graduated Summa Cum Laude with a degree in Communications. She has experience in production management and account management with a focus on new construction, including experience in operations and purchasing. She prides herself on being resourceful, organized, and a successful negotiator. A strong believer in ‘work smarter, not harder,’ she is constantly seeking out new ways to work more efficiently.
Enjoy family/dog, traveling, listening to podcast, reading, going to concerts, studying new fields (currently health sciences). Show Less